Digital Marketing Specialist Job Description

Company: [Company name]

Department: Marketing

Reports To: [Manager title]

Location: [City, State]

Job Summary:

We are seeking a highly motivated and results-oriented Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing and implementing strategic digital marketing campaigns across various channels, including search engine optimization (SEO), social media marketing (SMM), paid advertising, and email marketing. You will also be responsible for analyzing data and reporting on the performance of our digital marketing campaigns.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and execute SEO campaigns, including keyword research, on-page optimization, and link building.
• Create engaging content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Manage paid advertising campaigns across various platforms, such as Google Ads and Facebook Ads.
• Develop and implement email marketing campaigns, including creating email templates, segmenting audiences, and tracking results.
• Analyze website traffic and social media engagement metrics using analytics tools.
• Identify and implement new digital marketing trends and technologies.
• Report on the performance of digital marketing campaigns to stakeholders.
• Collaborate with cross-functional teams, including sales, product, and design.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing, preferably with a focus on SEO, SMM, paid advertising, and email marketing.
• Proven track record of success in driving traffic, leads, and sales through digital marketing campaigns.
• Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.
• Experience with social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Experience with paid advertising platforms, such as Google Ads and Facebook Ads.
• Strong analytical skills, including the ability to track, analyze, and report on data.
• Excellent communication and writing skills.
• Ability to work independently and as part of a team.
• Strong time management and organizational skills.
• Passion for digital marketing and a commitment to continuous learning.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work for a growing and innovative company.
• Work in a fast-paced and dynamic environment.
• Be part of a team of talented and passionate individuals.
• Learn and grow your digital marketing skills.

To Apply:

Please submit your resume and cover letter to [email address].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.